Al Fashion Abaya Privacy Policy

This Privacy Policy governs the collection, use, and protection of personal information when you use our e-commerce website (https://alfashion.in/), make purchases, or contact us for wholesale/dealer inquiries. We are committed to safeguarding your data while serving customers and business partners across India and the Gulf region.

Information We Collect

When you shop with us or contact us, we collect personal details including full name, company details (for B2B/wholesale), shipping and billing addresses, email address, mobile number (WhatsApp enabled), payment details (card, UPI, net banking), and GSTIN (for dealer accounts). We also collect order information such as items purchased (abayas, caftans, sizes, quantities), order history, tracking details, wishlist data, and size guides accessed. For website usage, we gather technical data including IP address, browser type, device information, pages visited, cookies, and city-level location data for shipping estimates. Communication data includes WhatsApp conversations, email support tickets, dealer onboarding forms, and call logs.

How We Use Your Information

We use your data for e-commerce operations to process and fulfill orders, calculate shipping rates and taxes, generate GST-compliant invoices and receipts, track deliveries, handle returns/refunds, and prevent fraud. For business and dealer support, we send wholesale catalogs, manage dealer accounts and credit limits, process bulk orders, allocate territories, and provide inventory updates. Marketing uses include abandoned cart recovery emails, new arrival notifications (with consent), size recommendations, dealer promotions, and retargeting ads on Facebook/Instagram.

Legal Basis for Data Processing

We process your data based on contractual necessity for order fulfillment and shipping, your consent for marketing communications and cookies, legal obligations for GST records (7-year retention) and export compliance, and legitimate interests for website analytics and fraud prevention.

Third-Party Sharing

Your information may be shared with payment processors (Razorpay, PayU, CCAvenue – PCI DSS compliant), shipping partners (DTDC, BlueDart, Delhivery for India; DHL, FedEx for GCC), marketing tools (Google Analytics, Facebook Pixel), and WhatsApp Business API providers. We never sell your data to other clothing brands or marketers. Data sharing with government authorities occurs only when legally required.

E-commerce Security Measures

We protect your information through SSL encryption (HTTPS) for all pages, PCI DSS compliant payment processing, regular security audits, GDPR/DPDP Act 2023 compliance, two-factor authentication for admin access, and daily backups with 30-day retention.

Your Data Rights

You have the right to access your order history and profile data, manage marketing preferences (unsubscribe from emails, opt-out of WhatsApp marketing), edit shipping addresses, and request account deletion after final order closure. Contact erumnaseem989@gmail.com to exercise these rights.

Cookies Policy

Our website uses essential cookies for shopping cart and login functionality, analytics cookies (Google Analytics – 2 years), marketing cookies (Facebook/Instagram retargeting – 90 days), and preference cookies (language/currency – 1 year). Manage cookies through browser settings or our cookie banner.

International Orders (GCC)

For UAE, KSA, and Qatar orders, data is transferred to international couriers with Standard Contractual Clauses and export documentation compliance. Local payment methods are supported.

Data Retention Periods

Orders and invoices are retained for 7 years (GST compliance), dealer accounts for the active relationship plus 3 years, marketing lists until unsubscribe, website logs for 12 months, and chat support for 2 years.

Children’s Privacy

Our website and products are not intended for children under 16. We do not knowingly collect data from minors.

Changes to Policy

This policy was last updated on January 31, 2026. Material changes will be emailed to registered customers and posted 30 days in advance. The next review is scheduled for January 31, 2027.

Contact Information

Al Fashion Abaya
Registered Office: Kolkata, West Bengal, India
Email: erumnaseem989@gmail.com
WhatsApp Business: +91 99033 41866
Website: https://alfashion.in/

For data protection queries: erumnaseem989@gmail.com